Your Alexa Rank Does Not Matter But These 5 Things Do!

I’ve been blogging for more than 5 years professionally…and each time I come across a blogger placing an undue premium on the Alexa rank of their sites, I shiver…to the bones.

The truth is that your Alexa rank does not matter – and this is true irrespective of what you have read, believed or have been told.

If you’re ready to learn about what really matters – and is more likely to make an impact on your blogging career plus enlarge your wallet with minimal stress, I’ll show you.

The points are not much; they’re only 5.

And are the following:

1) Domain Authority

Domain Authority is a metric developed by Moz that predicts how well a website will perform on the SERPs. This metric is scored on a 100 point system, with 100 being the greatest number/most desirable metric.

This means that all other things being equal, a site with a more impressive domain authority will certainly rank over a site with a poorer metric on the SERPs.

Sites/blogs with more impressive domain authority thus get free traffic from search engines with less effort, even when the webmasters behind them are sleeping.

With increased organic traffic, it is easy to see that your affiliate offers will convert better, your ads will be clicked upon more and importantly, advertisers will literally be drooling over your site to place ads on it.

Isn’t this a sweet reality?

How To Step Up Your Domain Authority Easily

  • Write lots of badass content that other webmasters would love to link to.
  • Link only to authoritative/relevant sites yourself.
  • Get rid of toxic links as soon as they occur.
  • Attract awesome and relevant links in any ethical manner possible…there can never be too much of awesome links. ☺
  • Be certain to watch your anchor texts (to ensure variation) and importantly, ensure that your link profile is as natural as can be.

2) Page Authority

The definition of Page Authority is the same as Domain Authority; the only difference is that, whereas Domain Authority deals with the strength of an entire domain, the Page Authority metric focuses strictly on the exact page called to question.

A page with an impressive authority is much more likely to perform better than a similar page with similar content but an unimpressive metric. This means that the Domain Authority metric on its own isn’t going to pull the organic traffic bullet. To ensure the much sought after traffic, both the Domain and Page Authority have to be in place.

To ensure a higher (than present) Page Authority, the following tips are advised:

  • Write badass content that will make other bloggers want to link naturally to your posts.
  • Use images in your posts, liberally.
  • Ensure that your posts are written in a friendly manner that is easy to read, scan and digest (use lots of whitespace and bullet-points if necessary).
  • Build links from pages (on your own site) with a higher Page Authority to pages with lower page authority to ensure that link juice flows.
  • Regularly check for, and remove harmful links pointing to your posts, directly.

3) Trust Score

The Trust Score of your blog is loosely defined as the quality of sites that link to you. It is a 10 point scale with 10 being the most impressive and desirable point on the metric.

A site that has an impressive Trust Score, is certainly going to have a field day on the SERPs results. However, what is interesting about this metric is that, once an impressive score is reached, say 7, the search engines are more tolerant of the mistakes of your blog and are more open to ‘forgiveness’.

For instance, a site with an impressive Trust Score that winds up over optimizing for some keywords on a page is likely not going to be penalized; of course, that privilege will hardly be extended to any other site with an unimpressive score.

To develop an impressive Trust Score, the following tips are advised:

  • Get links from universities websites/blogs and other educational institutions.
  • Attract links from government websites.
  • Ensure that sites that you get links from are very authoritative sites with an impressive Domain, Page Authority and importantly, Trust Score.

4) The Manner Of Keywords You Target

Many bloggers are in the habit of targeting very poor keywords or not targeting any keywords at all. This is a bad practice and calls for concern.

Instead of writing about any topic that comes to your head as a blogger and then, commenting, sharing your links, wasting time and imagining that you’ll improve your Alexa rank and attract advertisers, kindly deploy that same energy into properly researching keywords that are productive and viable.

If you’re to do this in a smart manner, kindly ensure that:

  • The keywords your target should first and foremost be related to your niche.
  • Target keywords that have a high search volume and low (or at most, medium) competition.
  • As much as possible, focus on keywords with buyer intent, this is where the money is.
  • Go long tail. This way, you’ll also rank for some other keywords that you did not even imagine existed in the online world or that folks will be searching for.

5) The Quality Of Traffic You Drive Over

Finally, the quality of traffic you drive over to your blog will either make or mar you, as a blogger. This is because all traffic isn’t created equal and traffic from some countries remains poor traffic at best.

Traffic from the US, Canada, Australia, Britain, Australia and much of the developed world will ensure a higher Cost Per Click (CPC) if you’re running a PPC campaign.

If you’re offering a product for sale – or promoting an affiliate offer for a commission, it is easier to record conversions from the countries mentioned above – than some poverty stricken third world nation.

The exception, however, is to be made if your site is targeting a country directly – and that country isn’t a developed country. In such a case, focusing on traffic that is technical, low quality would be understood. If this is not the case, however, kindly focus your attention and efforts on what is likely to offer the best ROI – ‘quality traffic’ from the developed world.


This tip is valid even if you’re using social media to drive traffic to your site, principally. Kindly take appropriate note.

Wrap Up

I’ve written this piece from experience – and what I have come to understand after being online professionally for more than half a decade.

If I’m, to sum up (and close my case against placing an undue premium on the Alexa metric), I’ll sum up thus:

  • Write the best content you can (or aptly, the very best content on that subject there is online).
  • Ensure that only be best links point to your content.
  • Link only to the best sites out there.
  • Court links from powerful .edu and .gov domain extensions.

Now, that you have the summary (and my ideas), what do you think?

So, do you think (like me) that the Alexa rank is hugely overrated and that webmasters/bloggers should pay more attention to some other metrics?

Let’s talk in the comments.

Guest entry from Akaahan Terungwa...

Akaahan Terungwa

Akaahan Terungwa is a freelance writer. When he is not writing for clients, he can be found updating his various affiliate sites, focused on several niches. Follow him on Twitter: @NTPInfo.

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