Interview with The Woman behind Wording Well
Today, we have the lovely Miss Lorraine Reguly with us.
Lorraine started out as a blogger and became an author. She and I have been friends for a long time. She is an amazing woman who is multi-talented, and she has agreed to answer some questions for me so YOU can get to know her better!
I do hope you enjoy the interview! And you get to know many new things about Lorraine! 🙂 BTW, she lives in beautiful Canada if you don’t know. 🙂
She truly is the inspiration!!
Q1. Hello! What’s your background, what is your blog about, and what is the revenue model for your blog?
Hi. My name is Lorraine Reguly. I’m an English teacher-turned-freelancer, an author, an entrepreneur, and an inspiration to many due to my incredible life story.
I am also the founder of Wording Well – which is the name of my business AND one of my websites!
Wording Well caters to a varied audience of bloggers, writers, freelancers, and other entrepreneurs. I also offer general tips to all audiences (like I did with my Success series). People love reading my stuff because I am always honest, I write from the heart, and I provide valuable information to them! (Plus, I give them free things!)
Originally, when I first began blogging back in 2013, I wrote about my true life experiences. Many of those posts ranked on the first page of Google. Since then, I moved my blog from a free platform to self-hosted one.
My business evolved after I became an author, and I now offer 4 services:
- Author Assistant services.
I’ve increased my income streams by also charging for link placements, accepting sponsored posts, earning affiliate income, and receiving AdSense payments and e-book royalties.
A related valuable post your readers might be interested in this: The Essence of Blogging (+ How to Earn Money Online).
Q2. What motivated you to get started with the blog?
I always wanted to pursue a career in the writing field. I wrote a book while attending university, and my professor encouraged me to get it published. So I purchased a copy of The Writer’s Market, did some research, and then put my dreams aside.
I actually did this twice.
Then, in 2013, I bought another copy of The Writer’s Market (they come out with a new editing each year), and… lo and behold… the information in it had changed drastically!
Authors were now expected to promote their works through social media and blogging!
At that point, I had no idea what blogging was! (I didn’t even own a computer at that time.)
So, I bought a laptop, and four days later, I started a free blog on WordPress.com.
A year later, I migrated to WordPress.org and founded Wording Well.
I wanted my business to be word-based (and it is) and I wanted both my domain name and my business name to reflect this. I came up with a few ideas and ultimately decided on Wording Well.
At that time, I was no longer teaching high school. I also had quit prostitution. I was living on a disability income (which wasn’t much), and simply started my website to “get my name out there” as an author.
Q3. What are some strategies you have used for building up the traffic?
To rank in Google, I learned about SEO. This brings me organic traffic.
I use JustRetweet to get more eyeballs on my posts via Twitter. I also use this free WordPress plugin that Tweets out my previously published posts.
I submit interesting and helpful articles to StumbleUpon. (I once got 1500 views the day after I did this!)
I share everything on Facebook and ask others to share my stuff with their friends and followers.
Plus, I do some guest posting, I contribute to round-up posts, and I am now being a guest on many podcasts!
Each method has a different ROI, but all of these are good if they are used simultaneously!
Q4. How have you grown the email list?
To build my email list, I wrote 20 Blog Post Must-Haves. I still give this away for free on Wording Well. Get your free copy today!
I occasionally use Contents Upgrade Pro to add content upgrades (freebies) to some of my blog posts. This is a paid plugin that helps to grow your email list, as your freebie is only given away if someone gives you their email address. If done effectively, content upgrades can skyrocket your email list! (Just remember to promote posts containing those upgrades heavily on social media!)
Q5. How do you write great content that performs well?
I use the tips offered in How to Develop a Great Writing and Blogging Process.
FYI, this is a sample of post that contains a content upgrade, as mentioned in the last question!
I write on many topics and always provide answers my readers want.
I also check the phrases that Google searchers use, which are found via my blog stats, which causes Google to send people to my site. I make my blog posts as compelling and useful as possible (which is why many of them rank so high in Google)!
Google loves the original stuff, and so I try to always include personal experiences in my posts. My best-ranking posts are the ones that are about my super-personal experiences!
What are the biggest challenges you’ve faced and obstacles you’ve overcome with your blog? If you had to start over, what would you do differently?
I am not very technically inclined, so I have had to hire others to help speed up my website. I also didn’t start with affiliate marketing until a couple of years into my blogging career, so if I were to do things differently (as a new blogger), I’d definitely leverage this type of passive income right away!
Q6. Have you found anything particularly helpful or advantageous?
Networking is the biggest advantage a blogger can have. By this, I mean, creating REAL relationships with influential people.
Take my relationship with Ana Hoffman, for example. Ana was one of the first people I encountered as a new blogger. I picked up her free report, Mommy, Where does traffic come from? She has since renamed this report but it is still available. Get it here.
I started to comment on her posts. Then I invited her to be a part of a guest post I wrote:
8 Action Tips for Guppy-Bloggers In An Ocean Of Sharks. (I considered myself a guppy at that time, and looked at her as a shark!)
Over the years, I had many more interactions with Ana.
Now, she shares my stuff on Twitter without me even asking her! (Thanks so much, Ana!)
I also ALWAYS express my gratitude to others whenever they help me! Whether it’s teaching me something, sharing my articles, linking to me… whatever it happens to be… I thank the person and find a way to pay them back if I can. And I always give backlinks to those who invite me to participate in their round-up posts. I keep track of them on my Portfolio page on my website.
Q7. What’s your advice for bloggers who are just starting out?
I get asked this a lot. That is why I wrote my answer in a blog post!
So… just read 5 Things New Bloggers Need to Know.
Q8. Where can we go to learn more?
Visit my Contact page for Wording Well and find links to all of my social media accounts there. I’m everywhere online!