5 Types Of Blog Posts That Will (ABSOLUTELY) Take Your Blog To The Next Level
You may have heard the saying that “content is king.” Believe it or not, the type of content you have on your blog or website determines how far you go or how well your site performs in attracting traffic. Nobody is attracted to what does not add value to his/her life or to what would negatively impact his or her life.
People are attracted to informative content, content with humor or content they can easily understand. So, if you are able to deliver what the people want, you are sure of getting the right traffic to your blog. The right content will push your blog or business to the next level.
What we consider as great content here is a content that should make people visit your blog, get social shares and make them sign up to your newsletter. If you can publish such posts on your blog, you will have the people on your side. Such contents speak for themselves and keep the readers asking for more.
But what exactly should we be writing on if we want to make that kind of impact? Well, here are the 5 types of content that will instantly push your blog or business to the next level:
How-To guides are very important content that gets a lot of people coming to your blog. They help you get new readers, likes, clicks, shares, and subscribers. But why do readers like how-to guides so much?
Readers like them because they show people practical ways or present a step-by-step guide on how to solve problems that people are searching for solutions to. In a nutshell, these kinds of contents answer questions using practical ways. They present such solution with visual guides – graphics or videos.
This type of content will take your blog or business to the next level because it is easy to understand. And the more people search for solutions or answers to disturbing questions the more they come to your blog because it provides those answers in practical or easy-to-understand ways.
How-To guides should be written on topics that generate a lot of searches and have not been exhaustively dealt with on many blogs elsewhere. If you can make your answers interesting and clear enough to understand, the content will definitely pull a huge traffic to your site. You must try and avoid boring answers as well as the use of complex grammar in explaining your steps. This is because most of those how-to guides are directed toward novices who do not need interpreters to understand what you are explaining in your guide.
Check out the two posts below from the Shout Me Loud blog for excellent examples of this type of post:
- How To Moderate YouTube Spam Comments Automatically Using Artificial Intelligence
- How To Create Informative Blog Posts Even If You’re Not Good At Writing
Interviews and expert roundups
Another way of getting huge traffic that would instantly push your blog or business to the next level is to interview influential players in your industry. People love hearing from experts instead of mediocre. This is why you see interviews of John Chow, Zac Johnson, Matthew Woodward, Harleena Singh, Neil Patel, Jeremy Schoemaker, Harsh Agrawal, etc. on several blogs.
Interviewing influential people in your niche will help you to build a relationship with influencers, bloggers, and experts in the niche. But interviewing these people is not just to build relationships with them; there are other benefits it brings to your own blog.
Interviews help you increase social shares from prominent social accounts. How does that happen? It’s simple. Just interview an influential person or expert and then mention the social account of the person.
This prompts them into liking your post. Well, don’t forget that these persons have a lot of social followers, who will naturally see the likes and follow suit to read the interview on your blog and also share it on their social accounts too. Apart from likes, interviews also generate comments and shares.
In addition, interviews have a way of getting you backlinks and more traffic. For instance, if you interview a popular blogger or influencer and he ends up sharing the link on his own site, that gives you a backlink that helps to improve your blog rank in the sight of Google.
That’s not all. Visitors to the site of the interviewed blogger would see the shared link and follow it to your site. And because he/she receives massive traffic, you will end up getting a lot of traffic from his site.
Just like interviews, expert roundups play a pivotal role in getting you huge traffic. It may even outperform interviewing an expert.
The difference here is that you are interviewing more than one expert or blogger at a time. How does that help you? It gets you traffic from different sources as these experts share the post on their social media handles. They earn you more likes, shares and links.
Check out this Best Blogging Reading Roundup post to see how this type of content is done.
You can never underestimate the power of product reviews. When you write reviews on products that are interesting or helpful to a lot of people, they end up pulling traffic to your blog.
One person I know that does this very well is Anil Agarwal, and he’s hugely profiting from it. An example is his Black Friday Hosting Deals, and this Cyber Monday offers. You can visit the pages to see how he did it.
In writing product reviews, however, make sure you observe rules that govern product reviews:
- Your opinion must be sincere
- You must have used the product yourself
- Write a balanced review, highlighting both the pros and cons of the product
- Avoid being overly advertorial
- Make sure your review provides a solution
You can even add more value to the interview by including comparison chart or table so that readers can compare two or more related products before making any decision.
If the product you review has an affiliate program, you are going to benefit more. How? You get more traffic from potential buyers as well as from interested affiliate marketers looking for genuine, profitable products to promote. On the other hand, you make money from promoting the product yourself as an affiliate.
You can read this post on how to write a product review that gets to Google page 1, if you do not know how to write quality product reviews.
This often ignored type of content is what you can also use to instantly push your blog or business to the next level. Unfortunately, a lot of bloggers are not using it because they don’t know where to start from or because they are afraid they might do it well.
But how does webinar help your blog? A webinar is a way of interacting with your audience in an intimate way. It’s a way of coming closer to them than a blog post would ever do. The closeness builds bond and trust, thereby making your audience to keep coming regularly to your blog.
Webinars can further boost website traffic if you share it to several channels such as social media networks, instead of limiting them to your mailing list only. A well-organized webinar guarantees more subscribers to your list because everyone who signs up automatically is added to your mailing list. Your opt-in form is used for confirming registration; meaning that confirming a participant’s registration for the webinar also means confirming joining your mailing list. That further helps in building your blog readership base.
Webinars also serve as a channel for making sales. Most webinars are conducted in such a way that, at the end, the presenter recommends products he owns or is promoting. If he impresses his audience and they can trust him enough, they end up buying whatever he recommends. This can really boost your sales at the end.
Podcasts and Videos
Podcasts and videos are other forms of contents that easily boost your traffic and instantly push your blog and business to the next level.
Podcasts and videos are usually shared on various channels which are exclusively designed for sharing such. Apart from your regular content being seen in the normal channels, adding podcasts and videos would augment those channels to further boost your traffic.
While you can share your podcasts on sites like Libsyn, SoundCloud and Blubrry, you can also share your videos on Youtube, Vimeo, DailyMotion and Facebook.
You will agree with me that a lot of people don’t have the time to read content on sites because they are busy. But those people can listen to podcasts or watch videos at their spare time. So, adding podcasts and video content to your blog is a way of incorporating those people into the community and boosting traffic.
Finally, podcasts and videos help in exposing your personality. This eventually enables you to build a closer relationship with your real/potential audience and then lead to a boost in your site’s visibility and traffic.
Building the reputation of a website or blog takes a lot of hard work to accomplish. It’s not a one-solution-solves-all approach. While you improve on all potential areas, things gradually take shape.
Applying the 5 types of blog posts that will (ABSOLUTELY) take your blog or business to the next level, will no doubt, help in improving your traffic, likes, shares and subscriptions. It doesn’t necessarily mean that you must make use of all five approaches; being able to use at least two or more of the recommended contents would help bring about the desired change.