Link building has always put an impact in ranking. Whether we want to rank a single post or a complete site, we need to build links.
However, we have encountered lots of changes over the years in it.
Earlier, marketers used to build plenty of links to rank a site.
But as the time passed, the nature of link building turned up more to the quality rather than quantity.
Moreover, the link building techniques which were being used on the tier 1 started using on tier 2.
This change came due to less effectiveness of the old tier one link building methods. Continue reading…