How To BBQ Blog Load Time To Fall Under 999ms


This is so simple.

Just a few options checked + something installed + A/B testing and yours blog load time is totally under 1 second or 999ms.

That’s one simple hack you gotta do with the options checked.

I tried it today and it totally helped me.

I will share some facts in form of the screenshots to back my statement.

But please note that this tutorial (kind of) I am writing is totally based on my personal experience to achieve the below 999ms blog load time.

And I conduct test attempt on Pingdom + New York City (as test server location)

The blog load time?

What the hell is that?

Why do I need to do that?

I don’t know if I need that on my blog.

I’m all up for writing, why should I care about blog load time?

.. and about the same questions may arise in your mind.

But my dearest friend, we gotta deal with the blog load time whether we are technical enough or not… We get to deal with it.

Now you need it, right?

Yes, you do need it and for sure.

People love landing on the fast loading websites than those opening in bunches of the seconds.

So the Google loves. The faster opening speed.

Google announced the “site speed” a signal as part of the ranking factor on Friday, April 09, 2010.

You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.


So, Google definitely loves the faster sites.

What’s needed to make the BBQ?

Not much.

Just the main food items to make the delicious blog load time BBQ.

All you need are these:

  1. Web Hosting
  2. Theme
  3. Blog Posts’ Show Number
  4. W3TC
  5. Image Optimization
  6. Number of plugins

1- Web Hosting

Web Hosting - Blog load time

Web hosting is the major one.

And for this, you cannot evaluate what kind of web hosting you need in the early stage of your blog.

You first gotta find the audience where it comes from.

Now, let me clear it up a bit.

You have a blog and audience coming from Asia.

But you have the server located in North America.

So, let’s assume a visitor accessing your site from India will have a delay in opening the blog than a visitor accessing your blog in the USA.

For the visitor opening your site from the USA will have it opened instantly than the Indian one.

To correct this one, identify the general location of the audience whether it is Asia, Europe or North or South America and then try finding the good web hoster from the closest region as your audience.

In my case, I have mostly the audience from Asia and North America and my host server’s location is North America.

2- Theme


Keep the simple and cleaner one.

The more good theme you have, it offers the inbuilt features which can drastically save you installing lots of plugins.

I am using FocusBlog from Thrive Themes.

3- Blog Post’s Show Number

Blog Post's Show Number


This did the good magic.

After I adjusted it (I will tell the number I am using now in a few), it reduced my blog page’s size from 2.3 MB to 1.5 MB

I used to have 5 blog posts show on my main page since the beginning.

Then I played with the numbers and adjusted it to two (at least use two posts)

And voila! It showed the good magic!

How can you adjust the blog posts’ show number?

Go to WP Admin > Settings > Reading > Set “2” from Blog pages show at most

But please check to make sure that the widgets you used on the posts’ level, they are fitting with the size of all of the widgets to not break the formatting, you know.

Just up to you if you show 2 or 3 posts but go for at least 2 and not more than 3 posts.

4- W3TC


Guys… So many tutorials are provided to fine tune W3 Total Cache (W3TC) plugin.

The ones I mostly relate to when checking/double checking my installation of W3TC time to time, are as following:

 5- Image Optimization

Image Optimization

Too important the task to keep the blog load time at low and to not increase the page size.

And you can definitely break up the size of the images you use from MBs to few KBs.

Imma not joking at all… Seriously I am not.

First get your image you want to use for your content.

Once you get it, find its size.

If the size is in, let’s say 1500 KB or 1.5 MB, you ain’t to just use that fine image being overweight in the size.

You must have to trim it down and shred it further.

For this, you’re going to use Optimizilla.com

Just plug in your image (try to get the .PNG format) and set it according to your own liking.

But, but and but….

Let me give you a live demonstration as to what I just tested.

See this screenshot:

See the holy golly difference?

5.29 MB image turned into 1.4 MB and with the minimal graphical loss.

Might notice the quality?

What do you say?

But I’d suggest (in a personal way) to keep your images size to somewhere between 2 MB to 1 MB before trying it on Optimizilla.

And I also use the WordPress plugin “EWWW Image Optimizer“.

I wrote a nice detailed article on Optimizilla awhile ago:

Totally Free Online Image Optimizing Tool You’ll Thank Me For

Oh gosh…. You’d come to hear my voice there as well. 🙂

6- Number of Plugins

Number of Plugins

It is always the winner.

The more you add the functionalities in terms of plugins, you will lose the speed.

Just remove the unused plugins which you don’t use often.

Like first I said that try the theme which has more inbuilt features who can replace the need of using more plugins.

So, go check them out which you don’t use and remove them.

Is your BBQ ready yet?

Nope, it is not.

You got to go through a final round.

And now, mix all of them + marinate them + cook them + give a proper heat…


The BBQ is ready for you!

Enjoy the faster blog load time! 🙂

My BBQ dish 🙂

Blog Load Time

Your call!

How was it, my buddy? 🙂

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Adeel Sami

I do blog. Live as a blogger and die as a blogger.

Click Here to Leave a Comment Below 5 comments
Ryan Biddulph - February 4, 2017

Hi Adeel,

Tasty analogy! And I dig that image compression shot of you; looking sharp with those glasses.

Amen to each step. I am tech allergic but like you said we all need to know site speed basics on some level. Phill Dews and I keep lowering site speed gradually by following these tips.

I’d also add getting a CDN did wonders for me and almost all – before you get to enterprise levels – are super duper cheap.

Excellent post, on the money advice here.

Signing off from Qatar.


    Adeel Sami - February 4, 2017

    Hello, Ryan!

    Thank you, buddy! 🙂

    I am also not techie enough to deal with many technical aspects of managing the blog but goodly thank of Google who provides some good resources! 🙂

    And that’s really good to know that you keep it in check. Phill is definitely the great at designing and would know much about the optimization.

    Oh, CDN! One awesome addition to quickly fight with the high load time.

    And thanks again, buddy!

    I am sure you’re enjoying Qatar! You two have a great time there! 🙂

    ~ Adeel

Ilyas Tarar - February 4, 2017

Hi Adeel Bhai,

Just amazed at the simplicity of the task. You just made my life easy.

Let me share my thoughts.

My hosting is okay. I’ll recheck that though. FocusBlog is already there. Just yesterday, I was thinking about reducing page size from 2.6 to something better and thought of reducing the number of blog posts. I know now that I need to set it up to 2-3 posts and recheck the size. Image optimization is my weak area. Hundreds of images on my blog need to be optimized. I’ll do that someday. I’m switching from WP Super Cache to W3TC after this. Number of plugins is just another thing I can work more on.

Thank you for writing this. I’ve got work to do now. Take care. 😀



Ammar - February 4, 2017

AoA Big Brother!
I agree with all you wrote above, but I am using WP Rocket rather than W3 Total Cache what your thoughts about that plugin are?

Nirmala S - February 4, 2017

Hi Adeel,

You have written a helpful post for the avid bloggers who want to perform well on the web.

I completely agree with your viewpoints that we should have a fast loading blog to please the search engines and our readers as well.

As the page loading speed is the one of the ranking factors of Google, we have to optimize our WordPress blog perfectly.

Image optimization, cache plugin, using low of plugins, lightweight theme, and fast web host would help us to have a quick loading website.

I use the fastest web hosting, InMotion and simple Genesis theme. My blog’s speed score is somewhat good in Gtmetrix and pingdom results.

Blog post’s show number is a good idea, I’ll implement it. Thanks for the great tips, glad that I have landed on your blog. Keep your good work.


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